Paid Search Spending

Recently I had read many articles and blogs which were claiming the decrease in paid search spending due to slow down in economy. But I was not convinced with those facts . Paid search is known for its low budget quality which is under advertisers control. I think paid search is the best way to advertise if your want to do reduce your advertising budgets. Recent survey conducted by Juipter research claims that the big advertiser are going to increase their paid search budget.
According to that survey More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months.












The above table directly states that 55% spenders are planning to increase their advertising budget and 28% are planning to maintain the existing budget. However only 17% respondents are planning to decrease their paid search spending.
The big advertisers are giving emphasis on better paid search campaign management tools.
According to juipter research more than 90% respondents are saying that they are ready to spend 22% more if they have better campaign management tools.

According to emarketer estimates the paid search spending will be double by 2013.



















According to emarketer the total paid search spending will increase to $59,000 as compare to $24,900 in 2008. Here search campaigns will contribute to 40% of total spend. The video ads will also show a good spending. As this ad format attracts adults and gen X.

eventhought there is economy crisis but the paid serah will be the most favourite channel of advertising as this is more focused.